MOBI 2010 iPad Early Adopter Branded App Finalist: CityGrid / Mobile by Citysearch

publication date: Aug 24, 2010
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CityGrid Media

Brand: Mobile by Citysearch

Executives Involved in The Campaign: Bardia Dejban, Kara Nortman

Campaign Brief: Citysearch Mobile created Cityseries, a specialized iPad app that utilized the device technology, and launched on April 3, 2010 with the iPad release. The new app was a complete departure from existing Citysearch mobile experiences and immersed the user in the world of Citysearch through an innovative magazine-like experience which incorporated deals and offers. The objective of the project was to have iPad users view local happenings, such as reviews and listings, as content and not simply utility. The Cityseries magazine is continually updated as new content on the site is produced, so the secondary objective was to drive engagement and encourage readers to come back repeatedly.

Cityseries was available from the iTunes store immediately and was one of the few apps designed to work specifically with the revolutionary iPad layout. The app received a great deal of attention and praise from Apple, and was featured in the iTunes store spotlight section for 2 weeks, averaging 2,000 downloads a day.

Link to Your Creative Materials: Read more about the app here: http://www.citysearch.com/mobile/ipad-app

Download the app free at: http://itunes.apple.com/app/cityseries/id364900044?mt=8


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