AdMob
Brand: AdMob Mobile Advertising Network
Introduction
AdMob was launched in 2006 as an easy way to promote and monetise mobile
websites. Today, it is one of the world’s largest and most innovative mobile
advertising networks. Recently acquired by Google, AdMob offers cross platform
solutions for discovery, branding and monetisation on the mobile web.
Size of network
As of June 2010, the AdMob network served near to 250 billion global ad
impressions and has fuelled the explosive growth of mobile media in more than
250 countries and territories worldwide. AdMob now serves ads for more than
23,000 mobile websites and applications around the world across a range of
operating systems and mobile handsets. Every month it serves approximately 15
billion impressions. AdMob stores and analyses the data from every ad request,
impression and click and uses this to optimise ad matching in its network.
Device manufacturers and operating systems
Device manufactures on AdMob’s network include LG, RIM, Sony Ericsson, HTC,
Motorola, Samsung, Nokia, and Apple. Operating systems include webOS, Windows
Mobile OS, RIM OS, Symbian OS, Android, and iOS.
Advertisers
Advertisers on the network include some of the world’s most loved consumer
facing brands including Ford, American Express, Amazon, Coca Cola, Universal,
Sky and Dell.
Publishers
Over 8,000 mobile websites and 15,000 applications publish on AdMob’s network
including those in the news, sport, games, entertainment and utilities sectors.
These include CBS News, AOL, The Independent, Heise, Agence France-Presse (AFP),
Mashable, TV Guide, EA Mobile, Fox Sport and ESPN.
Monetization
Historically, to do business in mobile, publishers needed deals with operators.
AdMob made its mark by allowing publishers to monetise their traffic via
advertising without needing to rely on carrier deals. Publishers can now
produce more and better content which in turn attracts more users meaning more
advertisers come to the sites with the desire to reach consumers.
Targeting, Analytics and Formats
AdMob is continuing to empower advertisers and publishers. Targeting based on
country or city; device; carrier; platform or a “bundle of publishers” e.g.
sport allows advertisers to engage with key audiences. AdMob’s proprietary
analytics tools enable advertisers and publishers to track campaigns and this
year AdMob successfully integrated with EyeBlaster to provide third party ad
serving.
One of AdMob’s biggest breakthroughs has been its development of innovative ad
formats functional across several platforms, including iPhone (and iPad), Android
and WAP and its direct response campaigns. It launched ad formats to enable
click-to Amazon, click-to call, click-to app download, click-to map and click
to social network, including Facebook and twitter. As mobile is increasingly
delivering on brand engagement objectives, AdMob has championed rich media ad
formats including interactive video interstitial and scrolling “canvas”
banners.
With its ever-expanding ad network of publishers and by empowering advertisers
to meet performance and brand objectives across multiple platforms, AdMob is
continuing to help to democratise and grow the mobile ecosystem.
