MOBI 2010 Best Mobile Website Finalist: Us Magazine / Kargo
publication date: Aug 25, 2010
Kargo has also integrated an extensive advertising platform to serve rich media ad units that include expandable banner ads, scrolling banner ads, video interstitials, and custom integrations. In doing so, Kargo enabled this publisher to monetize their mobile inventory. Kargo has also negotiated carrier distribution for Us Magazine’s mobile content to further promote the sites reach. This has been extremely successful in creating active user adoption. With all of the major US carriers promoting access to this site, Us Magazine’s mobile traffic has been drastically increasing month over month to over 35mm page views.
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