SAMMY 2010 Best Use of Social Media for Social Good Finalist: USA TODAY
publication date: Aug 31, 2010
On April 13, 2010, USA TODAY launched a Twitter hashtag campaign called #AmericaWants. Geared towards philanthropic organizations, the campaign gave organizations a chance to use social media to receive a complimentary full-page, full- color advertisement in USA TODAY. The hashtag campaign was promoted across numerous social media sites by USA TODAY and various participating organizations. #Americawants was the social media extension of an aggressive brand campaign launched by USA TODAY in March 2010. The brand campaign, “What America Wants,” highlights USA TODAY’s unique connection with the American experience and how its readers engage with products across all media platforms.
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