2010 MOBI Award Finalists To be Feted Sept. 13 in NYC

publication date: Sep 12, 2010
View a Printer Friendly version of this page, allowing you to print the page. Send a summary of this page to someone via email.
MOBI award finalists offer a virtual embarrassment of riches in this year's second-annual competition, which drew entrants from Europe and Israel in addition to a plethora of innovations state-side. What impressed judges this year was the extent to which mobile campaigns moved beyond after-thoughts in cross-media mash-ups to becoming the true focal point of outreach to a particular audience segment. That's easiest to see in an app by Disney for Toy Story 3, or a mixable rap from VitaminWater and 50 Cent. But in truth, virtually every campaign entry that made it this far detailed how it wouldn't have been possible to accomplish the marketer or content producer's core objectives without mobile media.


Sorry this page is available to members only. We have a ton of great content here, including more than 100 videos from our ground-breaking digiday:EVENTS like APPS, Mobile, Social, the SAMMYS and MOBI awards and DPAC.

Because we operate under the premise of a "crowd sourced" assignment desk, if there's content you'd like to see covered we'll follow your lead. It's all geared toward delivering what you need to know to deliver excellent digital products and services TODAY. Plus, a subscription is only $19.95/month. Why not join today?

If you are already a subscriber, please login.

If you belive you should be able to view this area then please contact us and we will try to rectify this issue as soon as possible.


To gain access to the members only content click here to subscribe.

You will be given immediate access to premium content on the site.
Site Search
DIGIDAY TV
Watch live streaming video from digiday at livestream.com
Calendar
« 
May 2012
 »
SMTWTFS
 12345
6789101112
13141516171819
20212223242526
2728293031