DIVA 2010 Best Video Content Platform Finalist: Kyte
publication date: Nov 4, 2010
Video has become central to most digital strategies today. It provides the greatest levels of viewer engagement and yields the highest CPMs of any online ad unit. For many media companies, premium video inventory is selling out to brand advertisers, but the cost of producing more content is prohibitively high. Kyte's unique ability to supplement high production cost video with low cost, but equally engaging real-time video, greatly expands video production output without increasing costs.
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