2010 DIVA Award Finalists Announced: Winners to be Crowned Nov. 11
publication date: Nov 5, 2010
Some of the most innovative, out-of-the-box creative work in digital media and marketing is being done right now in digital video, and it’s no where more evident than in the finalists for DIGIDAY’s inaugural Digital Video Awards or DIVAs. Winners will be selected from the following list at a gala awards event Nov. 11 at the Crowne Plaza in Manhattan featuring the work of brands and agencies like these: Unilever, Nestle, Ford, Kmart, L'Oreal, Bertolli Frozen Meals, Nabisco, Disney, Volvo, Fisher Price, Coors Light, Guess, Oprah Winfrey Network, Microsoft, RAPP New York, HBO, Twentieth Century Fox, A&E, ESPN, CBS Interactive, National Geographic, Cosmopolitan, Alloy Digital, Mindshare, Revision3, Team Detroit, Threshold Interactive, Momentum Worldwide, The Visionaire Group, Euro RSCG, MediaContacts, Tourism Australia, Homeaway, Publicis, iNDELIBLE Media Corp, and more! You can purchase tickets to the DIVA gala, which crowns the day-long DIGIDAY:ONVIEO conference, here. Whether or not you can join us, take the time to browse some of the best video execution online our judges say they've ever seen. Links to the original entry will be publically available here for a limited time.
Best Branded Video Content (Long Form) Alloy Digital / First Day for Kmart Alloy Digital / Hollywood is Like High School with Money for L'Oreal Clean 360 Mindshare / Bertolli Frozen Meals
Best Branded Video Content (Short Form) Momentum Worldwide / Triscuit Home Farming Revision3 / Team Detroit / Ford Threshold Interactive / Nestle Butterfinger Best In-App Video Content HBO / The Pacific Interactive Battlemaps Jirbo, Inc. / Kick-Ass the Motion Picture Medialets/ Vampire Weekend
Best Video Content Platform
Best In-Banner Video Advertisement MediaMind / ThinkJam / Avatar Mindshare / Dove Men + Care The Visionaire Group / Fugitive Chronicles: NYTimes.com Home Page Takeover Best In-Stream Video Advertisement Disney / Prince of Persia / Tremor Media Tourism Australia / National Geographic / Innovid Volvo / Euro RSCG / MediaContacts
Best Social Branded Video Advertisement Big Fuel Communications / Fisher Price Best User Generated Video for a Brand Coors Light/ Coors Light Advanced Television Campaign Best Video Advertising Campaign (B2B)
Best Video Creative Gorilla Nation Media / Halo Reach: Deliver Hope Experience RAPP New York / Guess The Visionaire Group / Fugitive Chronicles: NYTimes.com Home Page Takeover
Best Viral Video Branded Content HBO / Oh Sookie Video The Visionaire Group / The Last Exorcism - Chatroulette Reaction Videos on YouTube Threshold Interactive / Nestle Butterfinger Best Video Advertising Campaign (Branding) Homeaway / Publicis / Kyte
iNDELIBLE Media Corp / Ride NSS Revision3 / Team Detroit / Ford Best Video Series/Show CBS Interactive/ Around the World for Free ESPN / The Next Round SheKnows / SheKnows' HomeStretch
Best Video Advertising Network
Best Video Advertising Platform MediaMind / MediaMind Version 2.0 Best Video Website HBO / hbo.com/trueblood
Best Video Innovation, Best Viral Video Advertisement and Best In Show will be announced at the Gala.
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