DPAC 2010 Best Digital Publishing Platform Innovation WINNER: ZINIO

publication date: Nov 27, 2010
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Company: Zinio

Brand: Zinio UNITY(TM) Platform

Executives Involved in The Campaign:Jeanniey Mullen, Rich Maggiotto, Doug Carlson


Brief: When Zinio saw a glimpse of our future, filled with mobile access and busy lives we knew the future of reading would require a flexible, dynamic, moble and economically convenient solution.

For that reason, Zinio created its' UNITY (TM) platform. With UNITY, Zinio subscribers can purchase content on one device, or access point, and enjoy an entitlementt to that content across any device they have at the time.

For the reading fan, UNITY seems like a simple and basic mst-have. Yet, behind the scenes, there is an amazing team, diligently ensuring that every piece of publishing content we receive is optimized and adjusted for every reding application. From 4 inch screens that dont even support clickable links, to 10 inch toubh screen tablets that encourge you to include the richest video, audio and in-line interactivity ever, Zinio is ready.

And, as the future continues to take shapre, publishers, advertisers and readers can be assured that we will always get them thier content, in the most fabulous format possible every time.


Link to Your Creative Materials: To understand UNITY you will need to log into Zinio on your pc, mac, net book, ipad, ipod touch, iphone, GALAXY Tab, Streak or large screen, all at the same time

 


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