DPAC 2010 Best Digital Publishing Platform Innovation Finalist: Zmags
publication date: Nov 27, 2010
Company: Zmags Executives Involved in The Campaign: Jens Karstoft, CEO Peter Velikin, VP Marketing Brief: As businesses embrace the Internet and Social Media as a means to promote their brand, acquire new customers, and drive business, they find it increasingly important to find meaningful ways to engage with customers, tell great branded stories, and become more efficient at converting prospects into paying customers. Zmags is rich media software that inspires action. Zmags, leveraging the familiar, linear storytelling format helps marketers, retailers, and commerce professionals to provide an immersive reading experience, keep the attention of their prospects longer, and drive action. The Zmags analytics engine tracks reader behavior and provides metrics-driven insights and analysis to enable companies to deliver a better customer experience, optimize their marketing ROI, and increase sales. Interactive, Immersive Reader Experience Zmags, the industry leading digital publishing platform, provides software that enables marketers to convert their content into a digital magazine format that is highly interactive and visual. Since the format is delivered in a traditional, page-flip magazine style, the marketer is in full control of telling their story in the order they wish to do so compared to traditional web surfing where the user is often distracted by the number of potential ‘paths’ they could take. Marketers can effectively capture and retain the attention of their target audience online and on mobile devices when they deliver their content in a zmag. In addition, Zmags boosts the effectiveness of social and content marketing strategies by delivering an interactive reading experience, based on the familiar magazine format that inspires, entertains, and increases customer loyalty. Optimized for Delivery on Multiple Channels Once a publication has been created within Zmags Publicator, the software automatically recognizes the channel that is opening and consuming the content and converts automatically. This is a huge benefit to marketers who hope to have their content shared. When someone opens the Zmag on a PC and forwards to someone who views on an iPad, the experience is the same. Meanwhile, the marketers only had to create their digital publication once, in one format. Powerful Analytics Engine Measures Reader Behavior The analytics engine provided to Zmags users provides a full view of reader engagement with their publication. Marketers and publishers are able to see how many readers opened their publication, how many pages were read, where their users stayed the longest and if any text or images were zoomed in on via heat map. This is extremely useful to Zmags customers since they have a way to track how their audience is spending time with their content beyond the click. As the software provider, Zmags can also combine customer analytics data to provide best practice guidelines based on successful publications. The metrics-driven insights and analysis ultimately enable its clients to deliver a better customer experience, optimize their marketing ROI, and increase sales. Zmags is committed to providing a product that not only fulfills a unique need of marketers and commerce professionals, but Zmags has illustrated its innovation by being extremely adaptive to the changing needs of the market. Just introduced this year was a mobile app which enabled the ability for marketers to produce and promote their content to their mobile audience. This has also increased the likelihood and acceptance of sharing the publication as the publisher only needs to create one Zmag and it is automatically able to transform and adapt to whichever type of media it is being displayed on. Zmags is used by more than 2,500 companies in 50 countries, including 10% of Fortune 500 companies. For more information on Zmags, please visit www.zmags.com. Website: http://www.zmags.com Product Demo: http://www.zmags.com/demo/step2 Sample Zmag: http://viewer.zmags.com/publication/e90b813d#/e90b813d/1 Customer Showcase: http://www.zmags.com/showcase Zmags YouTube Channel http://www.youtube.com/user/ZmagsInc |
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