Company: YUDU Self-publishing
platform for web, iPad & iPhone
Brief: YUDU should win the
award for best digital publishing platform as we continue to innovate and
develop our publishing platform to help content owners all over the world to
reach new audiences/customers, save money on print and distribution, generate
revenue and now harness the power of the App Store. The YUDU platform caters
for all publishers – from individuals to professional publishers. Our recent
innovations to the Pro platform mean not only is it the first solution to
enable self-publishing to the iPad via branded Apps, it’s also the first to
solve the iPad subscriptions problem, enabling subscription sales via the App
Store.
Latest Development Objectives: To expand the YUDU platform to support iPad format, enabling self-publishing of
content into branded iPad/iPhone Apps. The technology should integrate seamlessly
with the current platform, developed originally for the creation of
page–turning online digital editions, therefore enabling cross-platform
publishing with one original source file, using one simple workflow.
To enable publishers to harness the power of Apple products and marketing and
sell iPad subscriptions via the App Store, as well as single issues.
Strategy: The YUDU ePublishing Platform
The YUDU ePublishing platform is a software-as-a-service self-publishing
solution – an innovative online ePublishing portal that makes it simple to
publish digital editions online and now also into branded iPad Apps in the App
Store.
We offer numerous publishing access levels; Free accounts offer free online
publishing and an eLibrary to store and share content; ‘Plus’ accounts enable
publishers to enhance and sell publications on the YUDU.com library; and Pro
accounts enable advanced professional publishing for web and iPad.
The platform is quick and easy to use and gives the publisher full control over
their ePublishing process. Customers log in, upload their base PDF and enhance
with live links and multimedia. Using the same workflow and base PDF, Pro
publishers can create both online and iPad editions.
The iPad development in June 2010 has made YUDU the first platform to enable
self-publishing to the iPad via branded Apps, which publishers can sell or
offer for free in Apple’s App Store. YUDU create a branded App for the
publisher and manage the Apple approval process to get the Apps live in the App
Store. Once live, publishers use the platform to self-publish into their Apps,
essentially creating a new marketing and distribution channel where they can
control what and when the reader sees. Push notifications inform users when new
editions are available.
The iPad element also offers a unique subscription tool that enables publishers
to sell multiple-month options in advance (e.g. 3, 6, 12 month block purchase),
ideal for time sensitive paid-for content, previously not possible due to
Apple’s approval time-lag for paid titles. Whatever the publisher places within
the subscription folder in the YUDU platform becomes available to subscribers,
without the need to go through the Apple approval process each time.
The platform is a quick, easy and cost effective way to publish cross-platform
and harness the power and popularity of the App Store with in-app subscription
purchases.
Results
• YUDU.com is in the top 9k sites in the world (top 6K in the US) – Alexa Ranking.
• 55K self-publishing platform users in over 70 countries (3K Pro users).
• 400+ publications created per day.
• The platform has won 9 awards in last 2 years and YUDU is now ranked in top
50 fastest growing technology companies in the UK (Deloitte).
• The platform offers a quick, easy workflow using the same source file to
create web editions and iPad editions for branded Apps.
• Publishers maintain control of publishing process, which is repeatable day in
day out with unskilled users.
• Publishers maintain control of brand image and intellectual property.
• Now publishers can harness the App Store’s success: huge potential global
audience and titles are easily found in the App store by readers.
• iPad development has created a new marketing and distribution channel for
publishers and other corporations.
• YUDU iPad Apps have had over 250,000 downloads since iPad solution launch 5
months ago.
Customer Results:
Reader’s Digest UK wanted to reinvent the brand and increase circulation
following acquisition after administration. Their first iPad edition received
30k downloads and 55k views after just 12 days. They’re now selling iPad
subscriptions in addition to print.
Virgin Holidays self-publish online digital travel brochures with YUDU,
resulting in a 100,000+ strong database of interested customers. They expanded
their reach with an iPad App, receiving an average of 20K additional brochure
views per month.Link to Your Creative Materials:www.yudu.com (publishing
platform front end for free and plus users)
example online Pro edition- http://content.yudu.com/A1p9wr/bdpissue3
example iPad app (requires iPad/iPhone to download) -
http://itunes.apple.com/us/app/runway-magazine/id384410352?mt=8
watch demo videos of app- http://www.youtube.com/watch?v=EMS3pHKg87o
(subscritpions release)
ALSO http://www.youtube.com/watch?v=lqESRDoOMmE
