Medialets
Brand: Medialets
Mobile Rich Media Advertising Platform
Executives Involved: Eric Litman, CEO
Keith Gelles, CTO
Brief: In the past year,
Medialets has become the most widely deployed mobile rich media ad platform in
the industry and the defacto rich media standard for mobile advertising.
Nearly all of the premiere mobile publishers in the industry have chosen the
Medialets mobile rich media ad platform to serve the industry's most compelling
and engaging ads on their iPhone, iPad and Android apps, including The New York
Times, CNN, Pandora, Fandango, Hearst, Conde Nast, The Washington Post,
Weather.com, Weatherbug, NPR, FOX News, Turner Sports, Cars.com, and many, many
others. We have partnered with many of the leading ad network, servers and
mediators including DoubleClick, Nexage, Jumptap and others through our
Medialets Enrich program.
Some of the most well-known and well received mobile rich media ads have been
created and served by Medialets in the past year, including the award winning
ad for Vampire Weekend's album "Contra," the blood-curdling/award
winning ad for HBO's True Blood and the mind-spinning ad for Discovery's
Channel's hit "StormChasers."
As the only cross-platform, cross ad network rich media platform built
explicitly for smartphone apps, Medialets provides a platform for brands and
agencies to create ads that take advantage of all of the features and hardware
capabilities that characterize the new generation of smartphones, and in the
process empower our publisher and ad network partners to sell more ad inventory
at higher CPMs.
Our ad server delivers ads to apps in advance of a campaign so that when it’s
time to display an ad it is already on device and users are not left waiting
for rich ads to appear. This is called ‘asynchronous delivery’ and, unique to
Medialets, this is a very significant advantage among rich media ad platforms
in mobile and on the web. This style of serving allows us to display and
measure an ad even when the device is not connected to the network, and allows
for larger files and better, more engaging ad units.
Moreover, no other provider can offer the combined pre-click, engagement, and
post-click reporting that we do. We can report to both publishers and
advertisers what content influences engagement with ads, details about the ads
and how users interact with them, and how far down the marketing or purchasing
path consumers ultimately go beyond the ad itself. All of this data helps
publishers better service their advertisers and helps advertisers make better
ads and placement decisions.
Simply put, Medialets has been the leading the way in mobile rich media over
the past year and the Medialets Mobile Rich Media Ad Platform has made it
possible for more advertisers to create meaningful and measurable consumer ad
experiences within mobile.
Link to Your Creative
Materials: http://www.youtube.com/medialets
