Buddy Media
Executives Involved: Michael Lazerow, CEO & Founder
Brief: With its scalable and
secure architecture and straight-forward administrative tools, the Buddy Media
Platform revolutionizes the way brands connect with their current and future
customers using the power of Facebook’s social connections. As the Facebook
management system of choice for the world’s largest brands and agencies,
including 7 of the top 10 largest global marketers, Buddy Media allows brands
to efficiently establish, grow, monitor and measure their Facebook presence
with custom, interactive social content. The company’s biggest innovation and
differentiator was introduced in June 2010 with the launch of the industry’s
first unified global Facebook marketing solution.
Buddy Media Platform Global Highlights:
• The only enterprise solution that enables brands to manage their Facebook
presence in any country and language supported by the social network
• Allows global marketers to maintain multiple customized Facebook Pages under
a single umbrella
• Enables brands to manage a global Facebook presence that provides a different
experience for each regional market, country and language
• Allows brands to save up to 90% on the cost of deploying one-off global
Facebook Pages
• Advanced provisioning that gives brands complete control of their global
Facebook presence, while enabling local managers to customize content
Rather than build multiple country- or region-specific Facebook pages, brands
can manage a single Facebook page via the Buddy Media Platform and deliver
customized page content to users worldwide based on their location and language
settings. In a simple analysis of the costs of using a global Facebook CMS
versus letting markets go at it alone, Buddy Media discovered that leveraging a
unified system worldwide saves brands 90% of the cost of deploying global
Pages. In addition to the cost-saving benefits of reducing the need for
one-off, custom development projects and streamlining the creation of multiple
pages, this breakthrough offering allows brands to reduce time to market,
improve security, increase control, provide powerful business insights and
foster more effective Facebook advertising.
The platform’s robust provisioning allows global brands to empower local
markets with the ability to customize content, promotions and apps without
ceding complete control to each local marketing team. While management oversees
the overall design of the brand’s Facebook pages, local managers can leverage
Buddy Media’s extensive library of interactive apps to drive fan engagement how
they choose. These applications are pre-built solutions that require a minimum
amount of development time, but can still be customized with little or no
coding experience. These tools help brands increase user engagement, spread
unified brand messaging, and grow their Facebook fan base with customized
content by enabling people to share content, publish branded mentions and act
on offers.
This unique, one-of-a-kind innovation has led to tremendous company growth,
highlighted by a partnership with the world’s largest communications services
group – WPP – which invested $5 million in Buddy Media to help all of its
clients engage with audiences on Facebook via the Buddy Media Platform. The $5
million cash investment was an add-on to the $23 million it secured in Series C
funding, led by Institutional Venture Partners (IVP), which well known digital
brands like Netflix, Twitter and Zynga.
The impact of social media is growing in every capacity on a daily basis. In
fact, Forrester Research predicts that social media marketing spend on
platforms such as Facebook will reach $3.1 billion by 2014, eclipsing both
email and mobile. As the influence of social continues expand, Buddy Media will
continue to be a step ahead of the pack, poised to infiltrate new spaces and
initiate more “firsts” in the social media industry.
Link to Your Creative
Materials: http://www.buddymedia.com/newsroom/blog/
