KickApps
Executives Involved: Alex Blum
Mike Sommers
Marc Hollander
Brief: KickApps’ social publishing platform
allows marketers to develop build custom social sites, socially enable existing
sites and publish content out to the social web – driving deeper customer
relationships and growing online audiences. The platform is the ultimate site
authoring and management system for publishers and brand managers that want to
give their audience a next generation social media experience.
KickApps offers brands the ability to manage all of their user data, editorial
content and user-generated content under a single, unified system. This frees
publishers from the complicated interoperability and resource issues associated
with managing multiple point solutions for content management, social media,
video and other web services.
The end result? A platform that gives anyone the ability to quickly create a
custom social experience that can live on the Web, on popular web-based
platforms or on the latest mobile devices. KickApps helps brands put customers
in their place – at the center of their business and online experiences.
Build Social Sites:
The KickApps platform is designed to create and manage entire websites with
deeply integrated social functionality. With KickApps, customers can create
rich, multimedia-driven web experiences
KickApps allows its customers to easily publish any community activity and
content out to the social web, including custom Facebook tabs and applications
or sharable Flash widgets. Every piece of content on the site can be tagged
with social sharing buttons (as well as the Facebook "Like" button)
to enable of the social interactions users have come to expect.
Socially Enable Existing Sites:
KickApps can also add components of its overall social publishing platform to
any existing website, allowing companies to maintain highly integrated, legacy
content management systems while bringing their site experiences in line with
today’s social web.
Publish Content And Interactions out to the Mobile/Social Web:
The KickApps App Studio, a web-based development environment, lets users create
highly customized Flash and HTML5 applications that can be published out to
third party social sites, mobile devices and more. This helps companies speak
to their audiences seamlessly across multiple platforms, including Apple’s
iDevices, which do not support Flash. The App Studio features a drag-and-drop
interface that allows marketers to build complex, socially-enabled widgets.
Customers can create video and other media players, play lists, photo
galleries, games, and many other types of apps. Customers can also integrate
data and content from their KickApps web site as well as external sources like
Twitter, Flickr or YouTube.
KickApps’ App Studio provides marketers with the tools to unify their online
presence across domains and platforms. With the App Studio, brands can build
custom Facebook fan page tabs that share design, content and social data with
an iPhone app, a branded on-domain community or a series of distributed
applications.
This means that both the content - and the experience around that content - can
be replicated in any new environment. And more importantly, the data about
those interactions is stored in a centralized database, allowing brands to take
back control of customer data that has largely been co-opted by the social
networks.
Link to Your Creative Materials: http://www.kickapps.com
For some recent examples of sites and web experiences built on the KickApps
platform, check out:
http://www.doctoroz.com - The socially-enabled website for the Dr Oz show.
http://iwitness.weather.com - An online community for people to share video and
photo of local weather conditions with the Weather Channel
http://www.redskinsrally.com - a promotional minisite for the Washington
Redskins that integrates functionality from Google Maps, Foursquare and Meetup
with core platform functionality.
http://www.facebook.com/mazda - A Facebook experience for a tour Mazda
sponsored this summer, that pulls together their distributed social web
presence - Twitter, YouTube, Flickr Foursquare check ins and tour stops on
Google Maps.
