DPAC 2010 Best Advertising Analytics Finalist: ClearSaleing
publication date: Nov 27, 2010
ClearSaleing, Inc.
Executives Involved in The Campaign: Randy Smith, President Adam Goldberg, Chief Innovation Officer Luke Tuttle, Chief Information Officer Ryan Memmelaar, Chief Technology Officer Dustin Engel, Chief Revenue & Strategy Officer Daniel Bates, VP, Client Solutions Brief: ClearSaleing is rated as the leading advertising analytics and attribution management product by respected industry analysts and organizations, including Forrester Research and Search Engine Strategies. Its technology leadership is based on several, innovative points of differentiation: (1) Cross-Media Profit Tracking – the ClearSaleing Platform measures and compares any marketing campaign's success based on profit through integration of sales price, cost of goods sold and margin data; (2) Accurate Attribution Management – the ClearSaleing Product tracks the profit of each conversion event and then accurately attributes that conversion value (profit) across all ads that led to the conversion by tracking, sequencing and categorizing all of those ads; (3) Advertising Portfolio Optimization – the Product optimally allocates advertising investment across available advertising sources and campaigns; (4) Offline Conversion Tracking – the ClearSaleing solution tracks conversions that occur online, as well as offline, through our phone tracking and in-store tracking solutions, as well as through our ability to easily integrate with our customers’ CRM and ERP systems; (5) Marketing Intelligence – our Product improves advertising conversion rates and increases profits through the rich, granular information it collects, stores and mines from our industrial strength data warehouse, including purchase, search, and product data that collectively provide strategic insight into customer search and purchase behavior; (6) Automated Bid Management – the Product is the first to deliver automated, rules-based bid management for paid search with an extensive auto alert system that is based on accurate attribution, rather than flawed last click performance measurements; (7) Automated Campaign Management – the ClearSaleing platform increases campaign management staff efficiency by allowing them to make additions, changes and updates to campaigns and associated creatives across all search engines through a single interface, providing automated email alerts and delivery performance comparison reporting. At the core of ClearSaleing’s strategic advantage is its undeniable leadership position in Attribution Management. ClearSaleing provides visibility to all ads in the Purchase Path by identifying all digital marketing interactions that lead to a conversion or sale. ClearSaleing’s success is best demonstrated by the more than 100 brand named advertisers who are using the ClearSaleing platform, including household names like: Hilton, American Greetings, Nationwide Insurance, ToysRUs, and Cleveland Clinic. Financially, ClearSaleing’s success is demonstrated through its 18 consecutive quarters of double-digit quarter-over-quarter growth, including Q2 over Q1 2010 growth and Q3 over Q2 2010 growth of nearly 50%. This tremendous growth and customer acquisition success is made possible by the 600+ percent ROI its customers receive, on average, from their investment in ClearSaleing’s technology, as documented in the Forrester Consulting, ‘Total Economic Impact Assessment of ClearSaleing’ in 2010. Prior to ClearSaleing, Advertising Analytics was an underserved segment of the marketplace, as the focus of analytics in the online space was directed at web site analytics that answered questions like, “What pages are my customers navigating between?” and “How many unique visitors am I getting?” These are important questions, but they do not answer questions that really drive business growth, such as, “Is my advertising profitable?”, “Where should I invest my additional marketing dollars?” and “How do I increase the ROI of my online marketing investments?” ClearSaleing’s Advertising Analytics and Attribution Management technology changed all that by allowing marketing executives to make better decisions about their marketing investments. Before ClearSaleing, any technology aimed at measuring online advertising was solely focused on identifying the last ad clicked prior to conversion and attributing that conversion to the last ad. ClearSaleing recognized the flaw in this last click attribution method and developed their Purchase Path™ technology to address this issue. ClearSaleing’s Purchase Path technology has the ability to track every online ad interaction (clicks and view-throughs) a consumer sees and any direct mail or catalog a customer receives at home, so a marketer can see the entire path a consumer navigated en route to conversion versus only seeing the last ad clicked. As a result of ClearSaleing’s unrelenting focus on addressing these critical questions, it has helped create a new defined segment of the digital marketing industry - attribution management-based, advertising analytics. ClearSaleing has not only been able to position and successfully sell in this new segment as evidenced by the over 100 companies on the ClearSaleing platform, but it has also convinced industry analysts like Forrester to actively follow and assess this emerging segment. Link to Your Creative Materials: http://www.clearsaleing.com/ http://www.attributionmanagement.com/ |
Site SearchDIGIDAY TVWatch live streaming video from digiday at livestream.com
Member LoginDM2PRO Premium Content is available for members only. LogIn or, join us in building the industry's most robust and practical knowledge base. Click [join url] to find out how. |