DPAC 2010 Best Advertising Network Innovation WINNER: Solve

publication date: Nov 27, 2010
Download Print Send a summary of this page to someone via email.
Previous | Next
 

Solve Media

Agencies: Ignited LA

Brand: M. Night Shyamalan's "Devil"

Executives Involved: Ari Jacoby
Stu Libby
Rett Wallace
Todd Lieberman

Brief: Solve Media is in the cognitive online advertising business. We replace common Captcha security codes with branded type-in messages that produce 1200% more brand message recall than banner ads. We recently ran a video type-in campaign for Universal Pictures (Devil) that performed incredibly well. Lindsay Dye at Ignited had this to say:

"Confirming that users are actually watching our videos is a very important part of building awareness for upcoming theatrical releases through online media. This goal is often difficult to achieve, and Solve Media's TYPE-IN™ approach offers us a unique and engaging solution to the problem."

-Lindsay Dye, Media Supervisor, Ignited (digital media planning and buying agency of record for Universal Pictures)

Our press release can be found here: http://news.solvemedia.com/

The campaign itself can be seen here: http://www.solvemedia.com/gallery.html

Simply click the Universal Pictures campaign to see the video type-in, as well as what it looked like across our network.

Results: The campaign delivered in excess of 40% engagement rates and message recall more than 12x greater than display ads for the movie release.

Link to Your Creative Materials: http://www.solvemedia.com/gallery.html


Related Articles:

Copyright (c) DM2PRO 2009, All rights reserved.
Site Search
DIGIDAY TV
Watch live streaming video from digiday at livestream.com
Calendar
« 
May 2012
 »
SMTWTFS
 12345
6789101112
13141516171819
20212223242526
2728293031