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DPAC 2010 Best Mobile Advertising Network Innovation WINNER: Limelight Networks

publication date: Nov 29, 2010

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Limelight Networks, Inc.

Brand:Limelight Ads(tm)

Executives Involved: Jonathan Cobb, GM and CTO, Mobility and Monetization Solutions

Brief: Limelight Ads™, an innovative ad decision system from Limelight Networks®, leverages the publishing workflow you already have in place, serving ads to a growing and increasingly fragmented population of mobile media consumers. It allows agencies, advertisers and publishers to dynamically insert targeted ads into video or audio content. It offers advertisers and publishers a single cross-platform solution for all properties and leverages existing ad operations and ad sales systems. It integrates with Limelight Reach™ to optimize delivery of your video content across mobile devices using innovative universal url technology

Limelight’s server-side intelligence merges video and audio ads with content, reaching targeted audiences everywhere. It enables agencies, advertisers and publishers to change ads dynamically and even rotate multiple campaigns and advertisers within the same segment.

Further, Limelight Ads works with the leading CDNs used by media companies and works in concert with popular advertising platforms, such as DoubleClick DART, Microsoft Atlas, and our own Campaign Manager. There’s no need to change publishing, ad trafficking, or reporting systems—or retrain staff. Agencies and advertisers can continue with the same operating infrastructure they’ve been using to serve display ads on web pages.

Features
Dynamic insertion of video and audio ads. Limelight Ads combines the intelligence of dynamic advertising with the power of video and audio content delivery. Ad files— in any video or audio format—integrate with your content and run as pre-, mid-, or post-rolls during your segments.

Targeted ad selection. Ad selection is based on directives, including date range, demographics, geographic location, content topic, and custom tags. Use our own Campaign Manager or integrate with DoubleClick DART or Microsoft Atlas.
Full control of ad process. With Limelight Ads, you can continue to manage ad sales and operations as you always have—whether using your own internal team or through a trusted partner.

Reporting and analytics. Measure traffic, track impressions, and collect valuable information for your business. Limelight Ads reports integrate with industry-standard systems like Omniture. As you’re extending your reach, you’ll have full visibility into ad inventory for forecasting and metrics to measure effectiveness.
Media-grade solution. For scalable delivery, Limelight Ads leverages Limelight DELIVER,™ Limelight STREAM,™ and other CDN platforms used by media companies. This power enables you to run campaigns with thousands of files—even multiple campaigns from all your advertisers.

Link to Your Creative Materials: http://www.limelightnetworks.com/mobile-advertising-video-ads/

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