DPAC 2010 Best Community Site-B2B WINNER: ContextWeb

publication date: Nov 28, 2010
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ContextWeb

Agency: WIT Strategy

Brand: PubVantage

Executives Involved: Jay Sears, General Manager of ContextWeb Ad Exchange

Brief: ContextWeb, Inc.’s PubVantage is a unique community website designed to create open and transparent ways for ad networks and publishers to work together. With more than 450 ad networks rated by and for publishers, PubVantage is the best way for website owners to find, research and connect with ad networks.

The website is designed to eliminate the barriers that inhibit small- and mid-sized publishers from working with ad networks. PubVantage enables small publishers to research, rate, and review ad networks, and also see what their peers are saying about the networks. If a publisher so desires, they can also connect with a network via ContextWeb’s ad exchange.

PubVantage has created a unique, completely-free community where publishers are sharing their ad network experiences and connecting with their peers to educate and improve the publishing community while demystifying the still-confusing world of ad networks.

Through PubVantage, anyone can search the database and rank their experience with an ad network. Participants can rate both the ad quality and the payout of a network based on a scale of one to five stars.

"Using the exchange, I am also able to learn from other publishers what their experiences are with the various ad networks and share my thoughts on them to help my peers in the publishing community,” said Rick Jaworski, Co-owner of Joyofbaking.com.

At its heart, PubVantage helps publishers maximize the revenue potential of their ad inventory. In addition to being a publisher research tool, PubVantage functions as a community that connects the website owners to the ad networks they choose to work with via the ContextWeb Ad Exchange.

Networks have indicated that finding, vetting, managing and paying small publishers is typically a hassle. Through PubVantage and the ContextWeb Ad Exchange, networks can now connect with the millions of small publishers that reach highly desired audiences. By combining ratings with ContextWeb’s member networks, PubVantage is creating an easy, transparent, and streamlined advertising process that helps publishers manage their inventory in one location.

Link to Your Creative Materials: http://www.contextweb.com/pubvantage/

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