DPAC 2010 Best Mobile Branded Content Finalist: HBO / Eastbound & Down S2 - iPhone App

publication date: Nov 29, 2010
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It was important that the game be simple but highly entertaining, and above all else not feel like a promotion. Designed to tap into the nostalgia of old school gaming and resonate with the target male audience, the iPhone app succinctly matched the tone and branding of the series.


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