DPAC 2010 Best iPad Advertising Campaign WINNER: Crisp Wireless / IBM
publication date: Nov 29, 2010
TheSmarterCity.com is a one of a kind experience involving highly engaging rich media such as interactive links, 3D animations, video, and audio. Strategically implementing the power of rich media, which is proven to be more engaging to users as well as promote more memorable brand associations, TheSmarterCity.com is an interactive experience that takes users through an experiential and cohesive storyline. By navigating throughout six richly animated chapters, the audience is introduced to a global city with urban challenges. Significant issues across education, transportation, economic welfare, security, healthcare and the environment were explored, unveiling answers.
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