DPAC 2010 Best Mobile App - Content and Best Paid Mobile App WINNER: Consumer Reports / Kargo
publication date: Nov 29, 2010
The Consumer Reports Mobile Shopper app for the iPhone and soon Android-based phones brings 75 years of expert and unbiased product Ratings and reviews to users where they need it most – at the point of purchase. The app provides the user with 3 different ways to get product information: scan a barcode, manual search or browse Consumer Reports’ catalogue of thousands of tested product models across CR’s signature franchises: appliances, electronics, home & garden, babies & kids, and cars. The barcode scan feature is really the “sexy cool” component, as this technology is rapidly increasing in popularity in the U.S. for easy and immediate access to product information.
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