DPAC 2010 Best Branded Content - Viral Finalist: SapientNitro / Powerade
publication date: Nov 29, 2010
Using the YouTube platform, we put Powerade’s message alongside the most watched search results in the world. If a user searches “football,” during the World Cup, Powerade will be there. Individual videos hold pieces of the Never-Ending Game – additional content, great moves, hydration information – which drive viewers to the full experience. The Never-Ending Game is playing all over the world, bringing athletes closer to a game without dehydration or fatigue. A game they want to play forever.
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