DPAC 2010 Best Contest or Sweepstakes Finalist: Initiative / Dr Pepper Cherry
publication date: Nov 29, 2010
We took the difficult challenge of breaking a new flavor CSD through to a smart and hip young audience and achieved overwhelming response and engagement. Strategically developed high-impact and deep-seeded branded media blurred the lines between advertising and content and provided the users a unique – and Amazingly Smooth – user-experience within trusted digital properties. Dance Contests, UGC-video, Limited Edition Designer products, offline extensions and amazing results – this campaign had it all.
Sorry this page is available to members only. We have a ton of great content here, including more than 100 videos from our ground-breaking digiday:EVENTS like APPS, Mobile, Social, the SAMMYS and MOBI awards and DPAC.
Because we operate under the premise of a "crowd sourced" assignment desk, if there's content you'd like to see covered we'll follow your lead. It's all geared toward delivering what you need to know to deliver excellent digital products and services TODAY. Plus, a subscription is only $19.95/month. Why not join today?
If you are already a subscriber, please login.
If you belive you should be able to view this area then please contact us and we will try to rectify this issue as soon as possible.
To gain access to the members only content click here to subscribe.
You will be given immediate access to premium content on the site.
