DPAC 2010 Best Digital Direct Response Campaign and Best Search Campaign WINNER: MetLife / Neo@Ogilvy

publication date: Nov 29, 2010
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To help consumers start rebuilding after the financial crisis, MetLife needed to first rouse them from their fear and paralysis. Consumer trust in financial institutions was at an all-time low. Our share of voice was a mere 5% and we faced a highly competitive category in paid search.


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