DPAC 2010 Best Email Marketing Campaign Finalist: Datran / Oversee.Net
publication date: Nov 29, 2010
LowFares.com leverages StormPost to engage with its members based on home and destination airport codes and preferences, clicks on destination offers, and a variety of other variables. This customization allows LowFares.com to deeply personalize its members’ engagement with its brand based on the factors that motivate their travel decisions the most – price, location, family and individual tastes. For example, LowFares.com uses this information to provide members with local and preference-specific communications such as "City Guides," "Regional Car Rental Discounts" and "Family Packages" for those with children, as well as "Fun in the Sun" offers for members who like beach travel.
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