DPAC 2010 Best Search Campaign Finalist: Corvario / Adobe
publication date: Nov 29, 2010
By providing searchers with a unique and highly relevant experience relative to their position in the purchase process (research, consideration, purchase), Adobe was able to achieve all of its business objectives on a global scale and do so at a significantly more efficient rate. This was key, as the Creative Suite 5 launch was executing using a 40% lower media budget relative to the previous launch for Creative Suite 4.
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