DPAC 2010 Best Digital Direct Response Campaign Finalist: MileOne
publication date: Nov 30, 2010
The Lead Marketing process begins when Polk’s sophisticated predictive models assign a score on a 1 to 10 scale (with 10 being the most likely to buy) for each lead that comes to MileOne via the Internet – whether it’s from an OEM site, a dealer website or a third-party source. The scoring system takes into account a number of factors, including in-market timing, past buying behaviors and household demographic data. MileOne’s sales teams have instant access to lead scores via their CRM system so they can track and communicate with prospective customers.
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