DIGIDAY:TARGET LA Annotated Agenda -- Dec. 13, 2010
publication date: Dec 13, 2010
The Seismic Shift: From Buying Content to Buying Audiences: Content is no longer king for advertisers – because brands want the audience that content attracts. Or do they? With millions of dollars of client budgets under their control, the big media-buying agencies have a vested interest in being able to bid on premium display inventory at the best price, optimize their spend and performance, and set custom targeting guidelines. So how have the planning and buying strategies shifted now that a highly-targeted audience is at the fingertips of every budget?
Sorry this page is available to members only. We have a ton of great content here, including more than 100 videos from our ground-breaking digiday:EVENTS like APPS, Mobile, Social, the SAMMYS and MOBI awards and DPAC.
Because we operate under the premise of a "crowd sourced" assignment desk, if there's content you'd like to see covered we'll follow your lead. It's all geared toward delivering what you need to know to deliver excellent digital products and services TODAY. Plus, a subscription is only $19.95/month. Why not join today?
If you are already a subscriber, please login.
If you belive you should be able to view this area then please contact us and we will try to rectify this issue as soon as possible.
To gain access to the members only content click here to subscribe.
You will be given immediate access to premium content on the site.
