DIGIDAY:MOBILE & APPS LA 2011 Annotated Agenda
publication date: Mar 2, 2011
Will Brands Sink Significant Dollars into Mobile? Or will they sit on the sideline waiting for next year? As more and more people consume content on their mobile phones, media companies and marketers need to quickly determine how to best reach and engage with these audiences. It’s an increasingly complex landscape, full of different devices, operating systems, ad units and platforms and without many standards. Thought-leaders with experience in mobile advertising, content, commerce, and technology offered their insights into the market’s future trends, as well as the most promising emerging solutions at our LA edition of DIGIDAY:MOBILE on Feb. 24. Discover what the future holds for you and this game changing media platform with full video replays and powerpoints. It's the next best thing to being there.
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