2011 MOBI Award Winners Crowned Sept. 21
publication date: Aug 24, 2011
Sure, mobile is a fun, futuristic way to interact with consumers -- but can it sell toilet paper? Just ask Kimberly-Clark, one of this year's MOBI Award finalists whose location based campaign with Walmart and CheckPoints is credited for the purchase of more than 120,000 items by participants in its featured, five-week campaign.
But the example only scratches the surface of the myriad brands who brought their best work to the judge's table and came away as finalists. Also featured in the winners circle for DIGIDAY's third-annual MOBI Awards: Volvo, Paramount, Discovery Channel, Century 21, Arby's, Qwest, Nissan, Purina, Intel, and Expedia. Media darlings like the Grammy's, Grey's Anatomy, Real Housewives, Top Chef, A&E, Rolling Stone, E! Entertainment, White Collar, Conde Nast, Bloomberg Businessweek, National Geographic, HBO, and CBS Interactive vied for honors alongside Angry Birds, Digby and Bing. Traditional brands like Brooks Broothers got their app on this year, joining perennial stalwarts like Fandango and retail colleagues like Target and Harrods. Also proving that mobile marketing is truly an international playing field, Diário de Notícias and Grupo.Mobi samba'd their way into the judges' hearts. Ebay and Participant Media proved that, yes, mobile is not just a branding medium, with strong cases for the direct response appeal of everyone's most tactile media tool. In our ongoing efforts to bring the best in marketing innovation to our readers, we've listed all the winners and finalists below. Best Mobile Branding Campaign Best Mobile/Social Integrated Campaign Best Location Based Campaign Best Integrated Mobile/Cross Media Campaign WINNER: Group Mobi, GOL Airlines iPad / Tablet Advertising Campaign WINNER: Glow Interactive White Collar Best Mobile Creative Best Mobile App for Editorial Content WINNER: Controlinveste, Diario de Noticias National Geographic, 50 Greatest Photographs Best Mobile App For Branded Content WINNER: National Geographic, Ultimate Dinopedia Best Mobile App For Advertising/Marketing WINNER: Triad Retail Media / Purina Best Mobile Website WINNER: Fandago / Trilibis Mobile Best Mobile Platform Innovation WINNER: Team One / Grey's Anatomy Synch Best Mobile Agency Hipcricket Best Mobile Direct Response Campaign Best Mobile Promotion for a Product Launch Best Mobile App for Social Media Best Mobile App OCR, Imaging, Camera for Marketing/Advertising WINNER: Intel / Intel 2010 Core Processor Family Best Mobile App OCR, Imaging, Camera WINNER: ScanBiz Mobile Solutions L.P. ABUKAI Best Branded Mobile Game WINNER: Point Reach / Katy Perry | Bing App Best Location Based App WINNER: National Geographic Society / National Park Maps HD Imano / Harrods Best Mobile Video WINNER: CBS Interactive / TV.com E! Entertainment / E! News Now Best Location Based Mobile Website WINNER: Expedia / m.expedia.com
|
Site SearchDIGIDAY TVWatch live streaming video from digiday at livestream.com
Member LoginDM2PRO Premium Content is available for members only. LogIn or, join us in building the industry's most robust and practical knowledge base. Click [join url] to find out how. |
195 Comments Posted Leave a comment