2011 MOBI Award Finalist, Best Mobile App for Editorial Content: National Geographic 50 Greatest Photographs
publication date: Aug 25, 2011
Best Mobile App for Editorial Content
NATIONAL GEOGRAPHIC SOCIETY Brand: 50 GREATEST PHOTOGRAPHS OF NATIONAL GEOGRAPHIC Executives Involved: DAVID GRIFFIN, BILL MARR, DECLAN MOORE Campaign Brief: Selected as App of the Week by the App Store at launch, and shown by Steve Jobs on stage at the iPad2 debut, 50 Photographs of National Geograhpic is the definitive photography app. Any photo buff who wants to know what it takes to shoot award winning images can find out with the new iPad app, "50 Greatest Photographs of National Geographic." - New York Times Gadgetwise "Wouldn't you love to find out the behind the scenes stories on how each of those pictures happened? National Geographic's new iPad app tells you just that." -Gizmodo FOR THE BEST VIDEO VIEWING EXPERIENCE, PLEASE UPDATE YOUR OS TO THE LATEST VERSION. National Geographic Magazine has searched its vast archives to find its most memorable photographs. This application brings National Geographic’s 50 Greatest Photographs to life with the rich features and functionality of iPad™. Learn the stories behind our most iconic photographs, watch videos from our photographers, buy prints, share photos with your friends, and even connect to Your Shot to enjoy top user-submitted photography. The 50 Greatest Photographs include riveting images of the Afghan Girl and Titanic and stunning natural and cultural landscapes. Key features and functionalities: Behind the Photos: Learn the stories behind these iconic photographs from the photographers themselves, and see videos explaining how they captured their shots. Near frames: See the sequence of images made by the photographers in the field, and find out just how the “perfect shot” happened. Share the Photos: Share National Geographic’s 50 Greatest Photographs with your friends through email and Facebook. Your Shot: Connect with National Geographic magazine’s community by viewing our top user-submitted photographs or submitting your best photographs. Buy a Print: Order a framed or unframed print of any our 50 Greatest Photographs from the app. Geo-tagged Photos: Tap a pin on a map and go directly to one of our 50 Greatest Photographs. Photographer Bios: National Geographic magazine attracts the world’s finest photographers. Here is your chance to learn more about them. History: Immerse yourself in National Geographic magazine’s rich photographic history with time lines covering more than a century of milestones. In the Magazine: See how all of the 50 Greatest Photographs originally appeared in the magazine. Link to Your Creative Materials: http://itunes.apple.com/us/app/50-greatest-photographs-national/id418971545?mt=8 |
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