2011 MOBI Award Winner, Best Mobile App For Branded Content: National Geographic Ultimate Dinopedia
publication date: Aug 28, 2011
Best Mobile App For Branded Content
NATIONAL GEOGRAPHIC SOCIETY Brand: Ultimate Dinopedia: The Most Complete Dinosaur Reference Ever from National Geographic Kids Executives Involved in The Campaign: RACHEL GRAHAM, KEVIN YAM, AARON KOHN Campaign Brief: *Top 10 Best Children's Books on the iPad - NY Times' Gadgetwise*Chosen as "New and Noteworthy," "What's Hot," and "Staff Pick" by Apple*Appy Award Finalist*Five Stars from Appolicious*
LOVE DINOSAURS? Dig into more than 700 dinos with National Geographic’s interactive Dinopedia. Based on the award-winning NATIONAL GEOGRAPHIC KIDS
ULTIMATE DINOPEDIA: The Most Complete Dinosaur Reference Ever, this app goes
beyond any dinosaur encyclopedia you’ve ever seen. Just what makes this dino
app so extreme? More than 700 dinosaurs, astonishing artwork, the latest discoveries, amazing interactives and video. The experts agree: The National Science Teachers Association (NSTA) and the Children's Book Council (CBC) named National Geographic’s Dinopedia an Outstanding Science Trade Book for Students K-12. You’ll find all your favorite dinos plus some really cool new ones are profiles in the meat eater and plant eater sections with fact boxes, fun facts, size comparisons, and more. The incredible dino profiles feature lists almost every dinosaur ever known. Get audio pronunciation, vital stats, size comparisons, and phenomenal art. Check out bonus videos for select dinosaurs, a visual table of contents, and an interactive family tree that lets you jump to your favorite family of dinos. Each in-depth dinosaur entry gets a full-page painting. Other art pieces take a closer look at the dino world, from hatching to migrations, from finding fossils to the extinction mystery. And all of the artwork was done in consultation with dinosaur experts to make sure it’s as accurate as possible. From the newest smallest dinosaur to the color of dino skin, the most current research and thinking is all here. The National Geographic Kids Ultimate Dinopedia is the most complete, most beautiful, and most up-to-date look at the dinosaur world. It bursts with astonishing artwork. It amazes with fantastic facts. It captures the newest, coolest paleontology. Meet the smallest, largest, fastest, and slowest dinosaurs known. Find out the most famous dinosaur mistakes. Judge winners in the greatest dinosaur battles of all time, and discover much more! NOTE: This is a powerful multimedia iPad app that performs best without multitasking engaged. If you have issues with video playback, close any apps running in the background by pressing the Home button twice. Then hold down any of the apps that appear until you see red minus signs, and tap the minus sign to close the corresponding app. About the National Geographic Society The National Geographic Society is one of the world's largest nonprofit scientific and educational organizations. Founded in 1888 to "increase and diffuse geographic knowledge," the Society's mission is to inspire people to care about the planet. National Geographic reflects the world through its magazines, television programs, films, music and radio, books, DVDs, maps, exhibitions, live events, school publishing programs, interactive media and merchandise. National Geographic magazine, the Society's official journal, published in English and 33 local-language editions, is read by more than 38 million people each month. The National Geographic Channel reaches 330 million households in 34 languages in 166 countries. National Geographic Digital Media receives more than 15 million visitors a month. National Geographic has funded more than 9,400 scientific research, conservation and exploration projects and supports an education program promoting geography literacy. For more information visit www.nationalgeographic.com. About ScrollMotion (the developer) ScrollMotion is a media and technology company devoted to reshaping how people experience digital information and entertainment. ScrollMotion is helping many of the greatest names in traditional media successfully transition to digital and mobile programming. To find out more, please visit www.scrollmotion.com. Link to Your Creative Materials: http://itunes.apple.com/us/app/ultimate-dinopedia-the-most/id407565149?mt=8 |
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