2011 Mobi Award Finalist: Best Mobile Platform Innovation: mobile messaging solutions Watchpoint
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Best Mobile Platform Innovation: mobile messaging solutions (mms)
Brand: Watchpoints with Audio Thumprinting Executives Involved: Kai Buehler, CEO, mobile.messaging.solutions (mms) Brief: Watchpoints is the first iTV loyalty platform using audio-detection technology. This new social viewing application, launched in 2011 on mobile devices and Facebook, rewards viewers for doing what they love most: watching TV and interacting with their favorite shows. Watchpoints puts brands in front of mobile subscribers beyond banner ads and SMS/MMS. This mobile platform and application enable real-time social interactions to increase ratings and buzz and to drive more viewer involvement. Watchpoints is a highly configurable platform that can
support a variety of campaigns and messages. It features a proprietary audio
recognition technology – Audio-Thumbprinting – that validates what a viewer is
watching on TV and then delivers, in real-time, relevant content and brand
messages to their mobile device so they can interact with it on the 2nd screen.
Watchpoints taps the pool of mobile users that will boom in next few years as
the proliferation of smartphones and tablets create more opportunities for
mobile ad spending. According to a recent Yahoo study (01/2011) over 86% of
viewers have their cell phones in hand while watching TV. Nielsen has reported
that 59% of U.S. Internet users browse the Internet and watch TV simultaneously
(Nielsen, 2010) via their mobile devices. The Watchpoints application can be
white-labeled for brands and agencies. It provides rewards and incentives for
users to stay engaged with their favorite shows and brands on their mobile.
Watchpoints was designed to deliver a highly calculated set of metrics
demonstrating that consumers are actually engaged with a brand and to what
extent. A lot is riding on the brand marketer to navigate the dynamic search, mobile and social eco-system while finding the most expedient, creative and cost effective means of delivering their messages, increasing revenue, building buzz and getting some customer analytics. Watchpoints with Audio Thumbprinting provides the ultimate second-screen experience that lets viewers come back for more, increasing loyalty awareness and generating new revenue streams for brands and agencies. Link to Your Creative Materials: Watchpoints: |
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