2011 SAMMY Award Finalist, Best Branded Social Community, R/GA for Walmart
Agency: R/GA
Brand: Walmart Facebook
Campaign Brief: Although being the world’s largest retailer, Walmart was lagging behind when it came to their digital presence, especially with Facebook. To deliver on providing the best customer service, we saw Facebook as a huge opportunity to connect with our audience.
We’ve started by having a conversation with customers on Facebook. There, Walmart fans tell us what they like and what needs work, giving us important insights to help make Walmart stores better. Fans can also connect with each other to share advice on products, shopping tips, recipes, and more. And innovative features, like Crowdsaver—where customers can vote on a product they like and reduce the list price for everyone when the goal is met—give people even more reason to follow. Facebook is a platform that Walmart will continue to use, helping improve customer service and helping its customers save money and live better.
In less than a year, we added over 1.6 million new fans who posted close to 350,000 “likes” and comments about Walmart. Of all the brands on Facebook, we were rated as one of the best at engaging visitors.
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