2011 SAMMY Award Finalist, Best Integrated Social/Cross-Media Campaign: GLASS Agency for "Sac Deflated"

publication date: Aug 29, 2011
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The Sacramento-based GLASS Agency tapped its inner Lebraun to marshall a cros-media, pro-bono campaign to derail efforts to move the city's pro basketball team. The creative message, the headline “Game Over” with a deflated basketball in the place of the “O” in “Over” and a call to action to drive people to the Sac Deflate Facebook Profile, sparked massive interest around the effort and drove swarms of people to Facebook to join the cause. Results? "The outpouring of community support was a phenomenon unlike any that I have seen in my almost three decades as NBA commissioner.” – An Open Letter from David Stern, Commissioner of the NBA, to Kings Fans.



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