2011 MOBI Award Finalist, Best Mobile App for Social Media: TBWAChiatDay For the 53rd Annual Grammys
publication date: Aug 28, 2011
Best Mobile App for Social Media: TBWAChiatDay For the 53rd Annual Grammys
Brand: Katy Perry Music Mapper Executives Involved in The Campaign: CCO: Rob Schwartz ECD: Patrick O'Neill CD: Bob Rayburn, Patrick Condo, Olivier Rabenschlag ACD: Kirk Williams, Eric Haugen, Becca Morton, Gage Clegg Sr. AD: Brandy Cole AD: Geo Panchame, Eze Blaine Sr. CW: Charlie Stephenson Director of Technology: Ricardo Diaz EP: Keith Bellinger Producer: Robbie Veltman Interaction Design: Kathrin Hoffman Flash: Patrick Matte, Jason Woan, David Riegler Tech Leads: Tim Shea, Jon Bauer Dir. of Digital Strategy: Niki Weber Mgt. Sup: James Aardahl Acct. Sup: Jennifer De St. Remey, Mike Peditto Campaign Brief: Everyone has a musical journey, with memories tied to certain songs and locations. MusicIsLifeIsMusic is a multi-platform campaign for the 53rd Annual GRAMMY Awards that allows fans to create and share their own geo-location-based musical histograms via a mobile app, MusicMapper. Simply locate that certain spot on a map, chose a song, and describe the moment. Then feel free to share across your entire social network. Link to Your Creative Materials: |
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