2011 MOBI Award Finalist, Best Mobile App for Social Media: TBWAChiatDay For the 53rd Annual Grammys
Best Mobile App for Social Media: TBWAChiatDay For the 53rd Annual Grammys
Brand: Katy Perry Music Mapper Executives Involved in The Campaign: CCO: Rob Schwartz ECD: Patrick O'Neill CD: Bob Rayburn, Patrick Condo, Olivier Rabenschlag ACD: Kirk Williams, Eric Haugen, Becca Morton, Gage Clegg Sr. AD: Brandy Cole AD: Geo Panchame, Eze Blaine Sr. CW: Charlie Stephenson Director of Technology: Ricardo Diaz EP: Keith Bellinger Producer: Robbie Veltman Interaction Design: Kathrin Hoffman Flash: Patrick Matte, Jason Woan, David Riegler Tech Leads: Tim Shea, Jon Bauer Dir. of Digital Strategy: Niki Weber Mgt. Sup: James Aardahl Acct. Sup: Jennifer De St. Remey, Mike Peditto Campaign Brief: Everyone has a musical journey, with memories tied to certain songs and locations. MusicIsLifeIsMusic is a multi-platform campaign for the 53rd Annual GRAMMY Awards that allows fans to create and share their own geo-location-based musical histograms via a mobile app, MusicMapper. Simply locate that certain spot on a map, chose a song, and describe the moment. Then feel free to share across your entire social network. Link to Your Creative Materials: |
Site SearchDIGIDAY TVWatch live streaming video from digiday at livestream.com
Member LoginDM2PRO Premium Content is available for members only. LogIn or, join us in building the industry's most robust and practical knowledge base. Click [join url] to find out how. |
177 Comments Posted Leave a comment