2011 SAMMY Award Winner, Best Social CRM Campaign, American Express OPEN, YourBuzz
publication date: Sep 23, 2011
In creating YourBuzz, American Express OPEN partnered with industry experts to deliver a best-in-class social media solution for small business owners. As a result of this partnership and a close understanding of the needs of small business owners, OPEN has enabled small business owners to identify power users and social influencers at a glance; aggregate online contacts; and create promotional offers to distribute to online customers. Moreover, OPEN continues to add new social media platforms to YourBuzz on an ongoing basis in response to new market developments.
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