THE SUMMIT DAY 1 | Monday, October 24th

General Session (Estero BC)

8:15am: VIP Breakfast Presentation by Outbrain: Cozying up to Your Readers: Data-Driven Strategies for Audience Development These days, with the proliferation of online content and ever-narrowing attention spans, it's tough to find your audience and hold on to them. In this session, Outbrain's Senior Vice President of Business Development John LoGioco will lead executives from the web's leading publishers in a discussion of the strategies needed to attract and retain eyeballs.  

Moderator: John LoGioco, SVP of Business Development, Outbrain 

Speakers:

Jim Spanfeller, Founder & CEO, Spanfeller Media Group

Sandor Marik, Executive Director, Digital Consumer Marketing, Condé Nast

Rob Grady, COO, Wetpaint

Tony Mamone, CEO, Zimbio 

9:00am: DPS Opening Keynote: Dan Hickey, SVP Digital Engagement, Meredith National Media Group (Download Presentation)

 

9:30 - 9:50am: The 2011 Publisher Perspectives Study, Presented by PubMatic

Speaker: Eric Klotz, VP Marketing, PubMatic

9:50 - 10:25am: Keynote Panel: Data as the Publisher's Friend  To date, advertisers have been the biggest beneficiaries of the explosion of data-driven programmatic ad systems. But data mining can be a huge boon for publishers as well. With a deeper understanding of how audiences are consuming and engaging with content, publishers can drive increased page views, time spent, social media activity, and ultimately revenue. What insights can be gleamed from available data to change and grow your publishing business?
Moderator: Brian Morrissey, Editor in Chief, Digiday

Speakers:

Kirk McDonald, President, PubMatic

Steve Kerho, SVP Analytics, Media & Marketing Optimization, Organic

Matt Barash, VP, Audience Monetization, Forbes

Brian Fitzgerald, Co-Founder, Evolve Media Corp 

 

10:25 - 10:40am: Media6Degrees Spotlight: Publisher Analytics from an RTB Buyer: When it comes to audience analytics, publishers have an abundance of options -- the challenge is extracting the right insights that will ultimately drive the sale. m6d, an RTB media buyer, will unveil a new analytics program that helps cut through the clutter. m6d Planner matches your audience directly to our marketer clients. By sharing this compatibility assessment with you and our clients, m6d helps facilitate closer relationships between your sales team and media planners. 

Speaker: Vikas Sood, Director of Strategic Partnerships, M6D (Download Powerpoint)

10:55 - 11:10am: Lotame Spotlight - The Evolution of Data Management

Our industry has made great strides in capturing, storing, managing, and analyzing data. Join Andy Monfried as he discusses the data management challenges that remain, as well as the many solutions that are offered to publishers today. What exactly is a Data Management Platform, and why should you care? how will a platform help you unlock the power of (and money behind) your audience data? 

Speaker: Andy Monfried, CEO, Lotame

11:10 - 11:30am: Digiday Debates the Online GRP:  GRPs aren't just for TV any more. Or are they? Is there are need for a standard media currency for broadcast and digital buyers? Or are we better served by going it alone without the burden of an outdated media metric? Discuss.
Moderator: Corey Kronengold, Content Director, Digiday
Debaters:

Barry Lowenthal, CEO, MediaKitchen

Chris Smith, VP Video, Collective

11:30 - 11:45am: eXelate Spotlight: Premium Brand + Big Data = Revenue: As demand for audience targeting evolves, publishers are presented with opportunities to understand their audiences as never before through big data. Does data give publishers the ability to capture additional ad spend? Is it possible that publishers can use data to enhance their brand value? This workshop will explore how publishers can leverage data to increase revenue.  

Speakers: 

Benjamin Reid, GM Data Marketing Solutions, eXelate

Alvin Fong, VP Business Operations, Internet Brands

(Download Powerpoint)

11:45 - 12:20pm: Web Video - Cash Cow or Commodity? Consumption of online and multiplatform video is on a meteoric rise, with YouTube, Hulu and traditional broadcasters leading the way. How do publishes develop and execute a successful video strategy if they can't rely on Emmy-winning content to drive viewership? Can mid-tail publishers syndicate their way to premium video CPMs? Is the ROI of creating your own video worth the effort? Top video publishers from both ends of the tail discuss their video strategies, what is working and what hasn't.
Moderator: Mike Shields, Senior Editor, Digiday

Speakers:

Peter Naylor, EVP Digital Media Sales, NBC Universal

Jason Krebs, Chief Media Officer, Tremor Video

Frank Besteiro, Sr. Director Publisher Development & Partnerships, AOL Video

David Cole, VP, Sales & Business Development, Publishers, Mixpo

 

12:20 - 12:40pm: Google Spotlight: How'd They Do That?  Breaking the traditional compromises of exchange-based selling: Maximize revenue or protect your brand and audience? Only recently, publishers could only have one or the other. Now, there's the opportunity to do both. Find out how publishers are breaking historic constraints and making more money in the process. 

Speaker:

Scott Spencer, Director of Product Management, DoubleClick Ad Exchange (Download Presentation)

12:40 - 1:00pm:  DPS Closing Keynote: The Adaptive Future - How Digital Publishing is Changing with a Multi-Platform Society As the popularity of mobile devices increases and new technologies, such as HTML5 functionality emerge in development, digital brands and publishers will adapt their thinking to their products to deliver content and services to consumers anytime and anywhere they need it on any device. As vice president of programming and product strategy for Hearst Magazines Digital Media, Mark Weinberg will review how he and his team tackled the challenge of an adaptive future in the company's recent relaunch of the iconic GoodHousekeeping.com site, transforming not only its appearance but also its approach to content development, touch-enabled functionality and cross-platform distribution.

Speaker: Mark Weinberg, VP Programming & Product Strategy, Hearst Magazines Digital Media (Download Powerpoint)

1:00pm - 1:30pm OpenX Lunch Workshop: How to Guarantee Your Non-Guaranteed: Raj Chauhan, General Manager of Publisher Business at OpenX, will unveil the OpenX Revenue Guarantee. Learn how you can get better yield from one, integrated platform where OpenX now guarantees revenue on non-guaranteed inventory. Dr. Steve Mandell, Chairman of Brand Technologies (an Internet publishing company with popular sites like celebrity-gossip.net and gossipcenter.com), will also join Raj in conversation to share a publisher's perspective on how best to optimize advertising revenue. 

Speakers:

Raj Chauhan, General Manager of Publisher Business, OpenX

Dr. Steve Mandell, Chairman, Brand Technologies

(Download Powerpoint or Watch the video.)

6:00pm: Cocktails & Conversation Starter with Admeld & Rubicon Project: SSPs Are Publishers' Friends (Royal Palm Courtyard)

Digiday brings its popular Cocktails & Conversation session to DPS to kick off the evening's activities. Sponsors Admeld and Rubicon Project get the conversation started on this panel by exploring and explaining the latest developments in the SSP market and how publishers can better utilize them to drive revenue.  

Moderator: Corey Kronengold, Director of Content, Digiday

Speakers:

Jason Stroot, Admeld

Justin Thomas, VP Platform Sales, Rubicon Project

THE SUMMIT DAY 2 | Tuesday, October 25th

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General Session (Estero BC)

8:15am: VIP Breakfast Presentation by Collective: Knowledge is Power:  Today's publishers are often operating blind (or nearly so), with multiple layers of technology that have you swimming in data, but drowning in complexity. Combine all that with the fact that many vendors in the space are perpetuating myths that only confuse the issues. How can you turn all the avilable tools and data into meaningful insights in order to innovate and make more profitable decisions? The key is knowledge... as knowledge is power. 

Speaker: Casey Steele, Director, Technology Solutions, Collective (Download Powerpoint)

9:00am: Opening Keynote Presentation: Five Opportunities for Digital Publishers

Speaker: Meredith Artley, VP & Managing Editor, CNN.com (Download presentation)

9:30 - 10:00am: Panel: Brands as Publishers Content is king. Brands are realizing that, whether they like it or not, they’re now publishers. Thanks to digital distribution, brands have the opportunity to curate and create high quality content that positions them as authorities in their industries. The challenge is meeting the expectations and demands of consumers.
Moderator: Brian Morrissey, Editor in Chief, Digiday

 

Speakers:

Neil Chase, SVP, Editorial & Publishing, Federated Media

David Tokheim, SVP Media Solutions, SAY Media

Jonah Bloom, Executive Director, Content Strategy, Kirshenbaum Bond Senecal + Partners

Emrah Kovacoglu, CEO, Total Beauty Media

10:00 - 10:15am: Legolas Spotlight - Understanding Media Futures

Legolas Media, the purveyors of the Audience Futures, will explain how this new option is playing in the digital advertising ecosystem, and how it can provide brand safe and long term yield growth for premium publishers. CEO Yoav Arnstein will provide specific examples and data explaining this new technology and how how it is carving out a new class of inventory to improve yield. 

Speaker: Yoav Arnstein, CEO, Legolas Media (Download Powerpoint)

10:30- 11:00am: Social vs. Search Debate: Social vs Search Debate: Social media grabs the headlines, but search still dominates for measurable, accountable, reliable ROI. Should publishers be focused on a social media syndication to drive content discovery or stick with the tried, true and efficient search engine optimization? Our combative experts debate Social vs. Search.
Moderator: Corey Kronengold, Content Director, Digiday

 

Debators:

Kevin Ryan, CEO, Motivity Marketing

Doug Chavez, VP Marketing, RadiumOne

11:00 - 11:30am: Pecha Kucha Presentations: Cool Tools for Publishers Tech innovation continues to take off. Learn about some of the best new technologies that are solving real publisher problems in a fun, fast-paced session of rapid-fire presentations.

Presenters:

Jason Baptiste, CEO, OnSwipe

Greg Pritchard, Director, Network Development, GumGum (Download slides)

John LoGioco, SVP of Business Development, Outbrain (Download slides)

11:30 - 12:15pm: Round Table Discussions

Roundtable 1: Full Funnel Attribution - Giving Credit Where Credit is Due, sponsored by C3Metrics

Download C3Metrics' White paper on Full Funnel Attribution

Roundtable 2: Red, Yellow & Green Lights for Publishers - Navigating the World of Audience and Contextual Targeting, sponsored by Admantx

Download Admantx' White Paper on Semantic Tagging and Semantic Driven Ad Campaigns

12:15 - 12:30: Rubicon Project Spotlight: Staggering Inefficiency & Staggering Opportunity:  One of the greatest challenges for Comscore 500 publishers is access to dollars. According to the IAB, 70% of the US display spend gets taken off by the Top 10 publishers. This disproportionate spend is driven by a fragmented, highly inefficient ecosystem. So what can you do if you're not in the Top 10? In this session, Josh Wexler will provide an overview of how Comscore 500 publishers can begin to leverage technology to eliminate the waste that is hurting margins and frustrating clients. 

Speaker: Josh Wexler, SVP Global Market Develpment, Rubicon Project

Download the Rubicon presentation

12:30 - 1:15pm: Panel: Publishing in an Economic Downturn The economy continues to struggle. With unemployment persistently high and a gyrating stock market, the ad industry is bracing for cutbacks in client spending. Advertising is frequently one of the first expenses on the chopping block. Smart publishers are preparing for this -- and positioning themselves for success once the economy comes back.
Moderator: Mike Shields, Senior Editor, Digiday

Speakers:

Jim Spanfeller, CEO, Spanfeller Media Group

Michael Friedenberg, CEO, IDG Enterprise

Mike Dodge, President & General Manager, AtomicOnline, LLC

Iggy Fanlo, President & CEO, adBrite

 

 

1:15pm: Afternoon Activities

6:00pm: Cocktails & Conversation Starter with Lotame & eXelate: Rise of the Machines

(Waterfall Pool Deck)

Evening activities begin with the Cocktails and Conversation Starter panel to refocus after an afternoon of fun in the sun. Sponsors Lotame and eXelate lead this session exploring how data and automation are changing the face of modern media buying and how publishers can stay on the forefront of the evolution. 

Moderator: Corey Kronengold, Director of Content, Digiday

Speakers:

Bruce Budkofsky, VP Platform Sales & Services, Lotame

Ben Reid, GM Data Marketing Solutions, eXelate

 

6:15pm: DPS Cocktail Party (Waterfall Pool Deck)

7:00pm: DPS Dinner Event sponsored by Rubicon Project  (Cypress Courtyard)

9:00pm: After Glow Party sponsored by Adap.tv (Estero A)

 

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THE SUMMIT DAY 3 | Wednesday, October 26th

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General Session (Estero BC)

9:00am: DPS Keynote Presentation: Hank Kanalz, SVP Digital, DC Comics

9:30 - 10:15am: Publishing for Women, By Women

 

While there's no questioning the power of mommy bloggers and digital moms, women online are just as diverse as their Y-chomosomed counterparts. Reaching women online means going beyond gossip columns and social gaming. It is as much about politics as it is about parenting, with equal doses of entertainment and economics. This panel looks at the publishing world through the eyes of the fairer sex, and explores how all publishers can do better job of reaching female audiences.    

Moderator: Mike Shields, Sr. Editor, Digiday

Speakers:

Tara Schmitt, SVP Sales, SheKnows

Andrea Miller, CEO & Founder, YourTango.com

Elaine Kunda, CEO, B5Media

 

10:15 - 10:30am: Exent Spotlight - Gamify!

With people spending more time online playing games than virtually any other activity and, with more than 1 billion gamers worldwide, publlishers have to consider including casual games as part of their content or face the possibility of losing their audience to other sites. This sponslight covers the advent of the "casual gaming nation," the choices publishers have in adding casual games to their content mix, and case studies where games have been successfully integreated within sites.

Speaker: Paul Rothkopf, Director of Advertising Sales, Exent

10:30 - 11:15am: Panel: Publishing for Social Media Social Media has changed the face of publishing forever. Content owners need to understand the dynamics that drive today's publishing ecosystem or risk losing their audiences entirely. But with the vast opportunity presented by the social media explosion has come numerous challenges for publishers to conquer. How do you present your content to the widest possible audience without diluting advertising revenue streams? Should publishers let their content run wild or control the flow behind paywalls and authentication systems? What tools can drive both increased consumption across social media while maintaining revenue streams? Our leading publishers weigh in.
Moderator: Brian Morrissey, Editor in Chief, Digiday

Speakers:

Jon Steinberg, President, BuzzFeed

Kyle Harmon, Revenue Operations, Wikia

Lincoln Millstein, SVP Digital Media, Hearst Newspapers

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