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Bruno Takes First Studio to Twitter, and Agency Ignited to the DPAC Finalist Circle for Engagement

publication date: Nov 9, 2009

How do you get an outrageous, controversial movie to open at number one? The Ignited team took the focus off the racier content in NBC Universal's film Bruno, and, instead, played up Bruno’s hilarious antics on his press tour, in addition to his humorous catchphrases. To engage a broader audience of moviegoers, the Ignited team also worked with Federated Media and Twitter.com to launch CinemaTweets. This hub cross-promoted Bruno’s Twitter feed, but also started a conversation with film fans, posing questions to the audience about their favorite movies and actors. This was the first time a studio had advertised on Twitter.com. What 6 partners did Ignited tap for such extraordinary success? Metrics and insights are for members only. Join today!

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