Acxiom Helps HP Develop Personalized Product Email; DPAC Best Email Finalist
publication date: Nov 15, 2009
Acxiom worked with Hewlett Packard on a dynamically triggered email marketing campaign and user friendly interactive application. The application, called HP IPP, allowed HP's 'Technology at Work' newsletter subscribers to build, customize and preview their email newsletters while completing their online profiles. Subscribers can preview in real time what their email newsletters will look like, select the category of articles that interest them and customize their content while completing their online profile. The ability for customers to create and dynamically tailor their vendor messages resulted in an increase of an average of almost 50% in completed profiles.
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