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You are here: Home » Marketing » Case Studies » Intel's "Sponsors of Tomorrow" Campaign From Covario Taps Search as Integrating Campaign Principle; One Result: DPAC Finalist in Integration AND Search

Intel's "Sponsors of Tomorrow" Campaign From Covario Taps Search as Integrating Campaign Principle; One Result: DPAC Finalist in Integration AND Search

publication date: Nov 9, 2009

Intel tapped Covario to integrate a 35-country campaign that marked a rare corporate focus on its own branding. Covario used search to leverage each media channel appropriately and create synergies and consistent brand promise, while allowing each to maintain its unique “personality”. How do you use search in television? Outdoor? Read on... (members only.)

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