Best Social Good Winner: Weber Shandwick, DDB, Electrolux
publication date: Sep 3, 2009
Charged with building the community on Kelly-Confidential.com, and on the branded Facebook page, the Cupcake application was created to engage loyalists and provide an interactive way to continue donating to the Ovarian Cancer Research Fund ultimately reaching our goal of $500,000 in two years. The Cupcake application was announced in correlation with Valentine’s Day, and a new Red Hot Red line of Electrolux laundry appliances.
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