Best Social App Finalist: 360i / National Geographic Channel
publication date: Sep 3, 2009
360i found the perfect marriage with Living Social’s “Pick Your 5,” the #1 application on Facebook. This extremely popular app offers Facebook users daily quizzes and boasts over 31MM unique users. It offered Nat Geo Channel the unique ability to reach users who are purposefully communicating their “favorite things” to friends, making it a perfect channel to foster brand engagement via fun and simple peer-to-peer interaction. 360i branded the app for National Geographic Channel through a Pick Your 5 “Scariest Fish” list, a custom wrapper and branded interstitial page that included a video of the series trailer and other promotional units.
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