Best Social Engagement Finalist: appssavvy and Circle of Moms for Huggies
publication date: Sep 3, 2009
The most successful social campaigns are a seamless part of the existing community. The Circle of Moms community welcomed Huggies to their conversation. The most meaningful metric from the campaign was the more than 68,000 unique reward codes distributed during the first two weeks of the campaign. Due to the success of the campaign, Huggies delivered further reward codes to the social media campaign. The social media component was the top producing element of the entire Huggies reward codes campaign.
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