Best Social Engagement Winner: RAPP for Travel Channel
publication date: Sep 3, 2009
For the Travel Channel, RAPP built Kidnap!SM, a Facebook application that challenges users to “kidnap” their friends to their favorite hideout city using a variety of methods such as “Eight Ball in the Sock” or “Faulty Human Slingshot.” To escape from the hideout city and begin kidnapping their own friends, kidnapped players must answer a trivia question related to that city. Players earn points for answering questions correctly, and advance levels and gain access to new methods when they successfully kidnap new friends. Kidnap! became the number one Facebook app, with more than a quarter BILLION kidnaps and counting.
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