BEST OF SHOW/Best Social App Winner: RAPP/ Travel Channel
publication date: Sep 3, 2009
Facebook users are fully aware of when they are being marketed to and there is a fine line that brands must walk in this space. For that reason, Kidnap! is an unbranded experience upfront, with a connection to Travel Channel that is not felt until the user is already engaged with the game. The connection to Travel Channel is positive in the sense that the Travel Channel site acts as a tool to help the user succeed in the application.
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