Best Social Engagement Finalist: Ogilvy PR/Lenovo
publication date: Sep 3, 2009
Great social campaigns are a good fit with the brand. With the January 2008 launch of Lenovo’s new consumer notebook, the IdeaPad, the company was eager to leverage part of its $60 million sponsorship of the 2008 Olympic Games to increase brand awareness and product consideration worldwide, but especially in the United States. Lenovo dedicated a small portion of its budget to the social media project Voices of the Olympic Games. Lenovo would provide 100 Olympians from around the world with the technology and support they needed to blog about their Olympic experiences in a high profile way, thereby demonstrating the efficacy of the IdeaPad technology and strengthening Lenovo’s reputation as a global technology company that connects people in powerful ways.
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