Kinetic Builds Customized Communications Engine for Mercer's Global HR Consultants; DPAC Finalist for Best Digital Publishing Content Platform and Publishing Platform Innovation
publication date: Nov 16, 2009
Any marketer who has ever had to generate "one-sheeters" on the fly in a dynamic fulfillment environment can appreciate what Kinetic has done for Mercer, a global leader in human resources consulting. The Web-based "publishing platform" Kinetic created contained a rich database of customizeable "leave behinds" that was modular in nearly every respect: geography, language, client solution. They call it just-in-time "thought leadership," and it turned a nine-week print cycle into 15 minutes of personalized communication attention.
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