More than 60 Percent of Non-Mobile Marketers Will Employ the Medium Next Year; Spending to Rise

publication date: Sep 22, 2009
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Millennial Media collaborated with DM2PRO.com on an in-depth exploration of industry mobile marketing and publishing experiences to date. More than 200 marketers and publishers told us where mobile fits in their media strategy and in terms of their planned spending. We'll share an agency excerpt with everyone, reserving the 140-slide deep dive for members of DM2PRO. Among the highlights: Mobile spending is expected to increase next year, with 31% of respondents saying they’ll invest between $100K and $249K. More than 15% of respondents (15.4%) plan to invest more than $1 million.


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