Best Twitter Branding Finalist: Mars, Weber Shandwick, G2
publication date: Sep 3, 2009
IS green the color of love? Ask Twitter followers of Ms. Green, the personofication of the alleged aphrodisiac M&M. Ms. Green's Twitter banter drives her followers to the M&M’S Web site (mms.com). During Valentine’s Day season, her Tweets also discuss interactive content on the mms.com, where her conversation continues as she takes the starring role.
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