Best Social Promotion (Product Launch) Finalist: Nissan Canada/ Capital C
publication date: Sep 3, 2009
Nissan Canada become the first automotive manufacturer to launch a new vehicle via social marketing without traditional media support. 50 Nissan cubes were reserved for the largest giveaway of cars in Canadian automotive history. The campaign was then launched – Hypercube – and put the power of the brand in the consumer’s social hands.
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